“Fashion” 21 buys Mervyns

Ξ October 7th, 2008 | → 1 Comments | ∇ 90042, Highland Park, Press, Shopping |

On the heels of a post on Yum-Yum Donuts having it’s roots in Highland Park, did you know that Fashion 21 is the first store of the international retailer better known as Forever 21?  The store opened on the corner of Avenue 56 and Figueroa in 1989 and since then, Forever 21 has expanded to to over 400 stores from the US to Saudi Arabia (Yum-Yum and Winchell’s have nearly half that number for comparison).  Their profits in 2007 topped $1.3 billion and they recently announced they would be purchasing 150 stores from the now bankrupt Mervyns.

Now, I won’t really attempt to write a review on a women’s clothing store, but I have been inside on more than one occasion with my girlfriend who usually finds something on the disorganized racks that she likes at a very low price.  Yelp has a useful review, but if any of you venture in, drop us a line and let us know what you think. 

So, why the name change?  I had a conversation with one of their purchasers once and her story was that as Fashion 21 grew, they didn’t want to be associated with the neighborhoods they were currently in.  A Highland Park address doesn’t sell well to Vals in the Sherman Oaks Galleria.  Thus, the original stores (there is one downtown and in Alhambra) have retained the name while the stores that began popping up in malls took the “Forever” moniker.

Little of this will matter to readers who don’t wear women’s clothing, but guys, let me sweeten the offer for you.  Score some points by joining your girlfriend or wife over there, and then enjoy the corn and fruit vendors who set up shop outside.  You’ll thank me later.


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